We never pretend we know more than we do.
Asking the right question is more important than being a know-it-all—experiment and probe to find out.
We don’t let perfection get in the way of great.
If we wait for everything to be perfect, we'll never do anything. We will always learn and improve.
We use the tools, processes, and systems that we sell.
If it's good enough for our customers, then it's good enough for us. If it's not, then it's our job to fix it.
We know good intentions don't work; mechanisms do.
Mechanisms have a process, a tool that is adopted and audited; anything else is just a platitude to make you feel better.
We challenge and support in equal measure.
We never let each other shirk our responsibilities and commitments but are always ready to step in and help.
We know the customer is not always right.
That's why we're here. We all know what we know, and sometimes it isn't easy to see a different way.
We treat everyone like our mothers are watching.
Respect costs nothing but is worth everything. It doesn't matter who it is or what they've done.
We communicate bad news just as fast as good news.
Bad news is just another way to communicate and build trust - internally and externally.
We are open and honest in every interaction.
It doesn't matter whether internal or external. The alternative doesn't bear thinking about.
We are never content; we iterate and improve every day.
We will be better today than we were yesterday and work to make tomorrow better than today.