eCommerce Button Label Customizer

Brand consistency and user experience are critical to successful online sales. The eCommerce Button Label Customizer feature introduces a flexible configuration tool that allows Odoo eCommerce users to define custom button labels for key checkout actions directly from the settings interface.

Previously, updating button text such as "Confirm", "Pay Now", or "Place Order" required technical intervention or customization of templates. With this SME feature enabled, users can:

1. Navigate to Settings > Website > Checkout Button Labels.
2. Enter their own text for:
   1. The Confirm button during review.
   2. The Pay Now button on the payment step.
   3. Any other configurable action button in the checkout sequence.
3. Save and immediately reflect changes across the website frontend.

This empowers non-technical users to align the button language with brand voice, customer expectations, or A/B test performance across calls-to-action.

Example Use Case

A health supplement brand wants to create a more supportive tone during checkout. Instead of the standard “Pay Now”, they want the button to read “Complete My Healthy Order”.

Using this feature:

1. They go to Website Settings in Odoo.
2. Under “Checkout Button Labels,” they replace Pay Now with Complete My Healthy Order.
3. Save changes.
4. The updated label appears on the final step of checkout, enhancing user alignment and brand tone.

Key Benefits

1. No Code Required
   Button labels can be updated via settings without developer help.
2. Branding Flexibility
   Easily match buttons to tone, style, or campaign language.
3. Enhanced UX
   Optimize call-to-action language for conversions.
4. A/B Friendly
   Quickly test different phrases to see what resonates best with users.
5. Frontend Consistency
   Labels reflect immediately in the checkout view across the storefront.

Conclusion

The eCommerce Button Label Customizer is a powerful yet simple enhancement that enables businesses to take control of their checkout experience. By customizing button text without writing code, companies can improve engagement, support branding efforts, and drive higher conversion rates—all from the comfort of their Odoo settings panel.